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DIGITAL HEALTH BRIEFING: Health leaders say Amazon will disrupt medical supply delivery — Cerner, VA finalize $10 billion deal — Clover Health bets on in-home primary care

by Jaunita Schlemmer (2018-07-04)


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ALGORITHM TRANSFORMS GENOMICS INTO IMPROVED CLINICAL SUPPORT TOOL:
pigmentación Micropigmentación capilar en Marbella en Micropigmentación capilar Marbella Researchers from Johns Hopkins University (JHU) developed an algorithm that converts complex genetic test data into a clinical decision support tool for oncologists, according
to Healthcare IT News. Although genomic data has the potential to vastly improve patient diagnoses and treatment, most physicians aren't confident in their ability to interpret the complex output from genetic tests. Just 14% of providers would be comfortable interpreting genetic tests, according
to Clinical Innovation+Technology. The algorithm from JHU researchers can parse data on thousands of molecular states and converts it into a simplified readout that shows whether a patient's genetic markers are in a healthy range. If providers can evaluate genetic markers the same way they evaluate a patient's cholesterol level, friction in provider adoption is less likely as genetic testing expands further into clinical settings. The growing precision medicine market is set to reach $88.6 billion, up from $39 billion in 2015, according
 to Market Research Future. Health systems will need clinical decision support tools that enable their team to unpack the full treatment potential of genomics.

Another key component that should be a part of a staying health kit is a health insurance policy that will be like a best friend when you get sick or need medical attention and treatment that happen unexpectedly. One that will give you the best of medical coverage, access to the best doctors of your choosing so that any type of medical care will be addressed that only good coverage, good doctors and good care can provide.

Whether Amazon's foray into healthcare supplies is successful, the level of excitement from health leaders indicates that there's demand for a new market dynamic. And whoever meets that demand has a solid growth opportunity. The global healthcare supply chain market will reach $2.3 billion by 2022, up from $1.4 billion in 2016, according
to Markets and Markets.

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to Healthcare Dive.

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Three-quarters of US healthcare executives expect that Amazon will disrupt the traditional healthcare supply market, according
to Reaction Data. Amazon would apply its successful retail marketplace model to the traditional healthcare supply chain, which relies on negotiated contracts with manufacturers and distributors.

Welcome to Digital Health Briefing, the newsletter providing the latest news, data, and insight on how digital technology is disrupting the healthcare ecosystem, produced by Business Insider Intelligence.

US INSURER HOPES IN-HOME CARE WILL CREATE COMPETITIVE EDGE:
Clover Health, a San Francisco-based Medicare Advantage (MA) insurer, is deploying
an in-home primary care program with genomic testing for its most vulnerable members. The new program signals a shift in business models from one that focuses on customer volume to one that emphasizes value for its customers. That's because the majority
of MA beneficiaries are 65+ and covered primarily
by just a few top insurers. And as competition over this highly sought-after segment of customers heats up, Clover likely hopes dermopigmentación Tatuaje capilar Marbella Marbella the new program will drive up the lifetime value of its existing customer base. Clover has been handed a series of losses recently — a reduced Medicare star rating, unsuccessful contracts with new providers, and a legal setback to its push to expand into new states — all of which hurt its membership and revenue growth targets. Delivering primary care to the home means more patients will access preventative care, while genetic testing enables providers to prescribe more tailored drug regimens, reducing hospitalizations from adverse drug events. Legacy insurers will be keeping tabs on newer entrants like Clover Health, but it's unlikely this initiative alone is enough to differentiate Clover from other payers. Clover isn't the only MA insurer eyeing revenue growth from in-home care — Humana
and UnitedHealthcare
have also made moves to deliver care to their Medicare members' residences.

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