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DIGITAL HEALTH BRIEFING: Health leaders say Amazon will disrupt medical supply delivery — Cerner, VA finalize $10 billion deal — Clover Health bets on in-home primary care

by Staci Kittredge (2018-07-06)


The plight of the baby boomers begins. Americans are getting older and this means greater demands on the health care system. A new study tattoo capilar en Marbella by the U.S. Center for Disease Control showed that doctor and hospital visits are up 20% in the last five years, a trend likely to continue.

US INSURER HOPES IN-HOME CARE WILL CREATE COMPETITIVE EDGE:
Clover Health, a San Francisco-based Medicare Advantage (MA) insurer, is deploying
an in-home primary care program with genomic testing for its most vulnerable members. The new program signals a shift in business models from one that focuses on customer volume to one that emphasizes value for its customers. That's because the majority
of MA beneficiaries are 65+ and covered primarily
by just a few top insurers. And as competition over this highly sought-after segment of customers heats up, Clover likely hopes the new program will drive up the lifetime value of its existing customer base. Clover has been handed a series of losses recently — a reduced Medicare star rating, unsuccessful contracts with new providers, and a legal setback to its push to expand into new states — all of which hurt its membership and revenue growth targets. Delivering primary care to the home means more patients will access preventative care, while genetic testing enables providers to prescribe more tailored drug regimens, reducing hospitalizations from adverse drug events. Legacy insurers will be keeping tabs on newer entrants like Clover Health, but it's unlikely this initiative alone is enough to differentiate Clover from other payers. Clover isn't the only MA insurer eyeing revenue growth from in-home care — Humana
and UnitedHealthcare
have also made moves to deliver care to their Medicare members' residences.

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Whether Amazon's foray into healthcare supplies is successful, the level of excitement from health leaders indicates that there's demand for a new market dynamic. And whoever meets that demand has a solid growth opportunity. The global healthcare supply chain market will reach $2. tattoo dermopigmentación capilar Marbella Marbella 3 billion by 2022, up from $1.4 billion in 2016, according
to Markets and Markets.

"It is not possible just to have free riding on one side, when you make a good business," the French president said. (Reporting by Richard Lough, Mathieu Rosemain and Gwenaelle Barzic; Editing by Mark Potter)

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ALGORITHM TRANSFORMS GENOMICS INTO IMPROVED CLINICAL SUPPORT TOOL:
Researchers from Johns Hopkins University (JHU) developed an algorithm that converts complex genetic test data into a clinical decision support tool for oncologists, according
to Healthcare IT News. Although genomic data has the potential to vastly improve patient diagnoses and treatment, most physicians aren't confident in their ability to interpret the complex output from genetic tests. Just 14% of providers would be comfortable interpreting genetic tests, according
to Clinical Innovation+Technology. The algorithm from JHU researchers can parse data on thousands of molecular states and converts it into a simplified readout that shows whether a patient's genetic markers are in a healthy range. If providers can evaluate genetic markers the same way they evaluate a patient's cholesterol level, friction in provider adoption is less likely as genetic testing expands further into clinical settings. The growing precision medicine market is set to reach $88.6 billion, up from $39 billion in 2015, according
 to Market Research Future. Health systems will need clinical decision support tools that enable their team to unpack the full treatment potential of genomics.

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